Branding Hay

This mini project set out to determine what would happen if a company of a specific typology was to create a product unrelated to their field of design.

HAY a Danish furniture and accessory company was the brand I chose to create a digital camera. Drawing inspiration from their brand qualities, the HAY camera was born.

‘Hay-ifying’ the Camera. Researching into a chosen company and designing a digital camera for their brand. The camera had to possess qualities of the brand, from inspired aesthetic to the deeper branding message.

Duration: 4 Weeks

Outcome: Rendered camera demonstrating overall image.